Chaudé began with a shared vision between founders Anum and Shanzaay — to make exceptional outerwear more accessible, without ever compromising on quality, materials, or design.

With Shanzaay’s deep understanding of fashion, trends, and a community built around discovering what’s next, and Anum’s years of experience running a successful luxury shopping business in London, the two recognised a gap in the market: beautiful, high-quality outerwear at prices that feel within reach.

Chaudé was created to bridge that gap. From pure wool and cashmere to genuine leather, suede, and fur, we focus on sourcing exceptional materials and creating timeless pieces that are made to be worn and loved for years.

What began as a shared idea quickly found its audience. Our first year brought remarkable sales, reaffirming what we had believed from the beginning — that luxury can be thoughtfully made, beautifully designed, and still accessible.

Today, Chaudé continues to grow with the same purpose at its heart: bringing exceptional outerwear to more people, at the best prices possible.

This is our story, our passion, and a brand built on the belief that quality should never feel out of reach.